What’s In a Brand?

What do you think when you see some of your own favorite brands? What do you think when you see our own Toastmasters logo or wordmark? Chances are you immediately have some emotional reaction to them. A brand: a logo, slogan, symbol, design, or combination of those elements – has the power to distinguish itself from others and moreover, brands instill an emotional connection with the product, service or company they represent.

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